My first book is The NOW Revolution: 7 Shifts to Make Your Business Faster, Stronger, and More Social. It was co-written by my friend Amber Naslund. It was published by John Wiley & Sons in 2011, and was the first major book about social business design. We’re currently working on a revised paperback edition.

Buy the book on Amazon here (if you don’t like it, let me know and I’ll buy you any other social media book at my own expense. It’s a money-book guarantee)

Social media has changed the way we do business forever.

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every employee being in marketing. About winning and losing customers in real-time, every second of every day.

Yet business hasn’t adapted to this evolution. And adapt you must.

The NOW Revolution isn’t about how to “do” social media. Instead, it outlines how you can retool your organization to make real-time business work for you rather than against you.

Each of the seven shifts that will help you make your company faster, smarter, and more social includes a detailed discussion, process recommendations and case studies. The examples in The NOW Revolution are mostly focused on companies of modest size and means that have jumped on the motorcycle of real-time business and succeeded.

Praise for The NOW Revolution

Social media has caused a paradigm shift in how we function and do business on the planet, yet so many companies are still stuck in the old media world and are getting left behind. The Now Revolution is the missing handbook for exactly how to successfully navigate and integrate the new media paradigm. Packed with examples, tools, checklists, case studies and best practices, this book absolutely must be on the desk of every executive serious about thriving in the new social economy. ~ Mari Smith, Facebook Business Coach

Jay and Amber have written a book that everyone from the janitor up to the CEO should take a read through. If you don’t think Social Media is changing (or has changed) corporate culture, you have been living with your head in the sand. Well, now what? What are you supposed to do about it? How are you going to change things in a world that has already been changed? Thankfully, The Now Revolution is here. Don’t read this book. Devour it. Then, once you’re done, study it, keep it and share it. The revolution is now. What are you going to do about it? ~ Mitch Joel – President of Twist Image and author of Six Pixels of Separation.

With all of the latest platforms – blogs, social networks, microblogs, location-based services (not to mention dueling mobile devices) – taking center stage, it’s easy to be lured by the luster of each. But rather than constantly chasing technology change, Amber and Jay make a great case for a significant culture change backed by definitive and measurable steps that will ground any business in modern thinking that will withstand the fickle preferences of the digerati. If you follow these steps, your business will be well grounded for what’s lurking around the corner. ~ Scott Monty, Head of social media at Ford Motor Company

This book is different. It is filled with actionable tips instead of buzzwords, and it makes you work on your business instead of giving you platitudes. The Now Revolution is written by two smart, innovative minds who live the change they talk about. They know what works. This is the book you want. ~ Julien Smith, NY Times Bestselling Author, Trust Agents

New Book On The Way

I’m currently working on a new book with a target publication date of early Fall, 2012. It will be about the rise of helpfulness in modern business and marketing. Stay tuned!

I’ve also been quoted in more than a dozen other social media books, and wrote the forward for the recently released book Accelerate! which covers the trinity of content marketing, SEO, and social media.