My new book Youtility: Why Smart Marketing is About Help not Hype will be published in June, 2013 by Portfolio. The premise is simple: What if your marketing was so helpful that people would theoretically pay you for it?
Youtility – creating marketing that is truly, inherently useful, is the first big umbrella marketing platform of the age of social and mobile connectivity. My keynote presentation of the topic has gotten RAVES around the U.S., and I’m doing a series of keynotes leading up to the release. In some cases, I’m reducing fees so that attendees can get a copy of Youtility when it’s released…ask me about it.
My first book was The NOW Revolution: 7 Shifts to Make Your Business Faster, Stronger, and More Social. It was co-written by my friend Amber Naslund. It was published by John Wiley & Sons in 2011, and was the first major book about social business design.