About Jay Baer Read More
I'm Jay Baer. I'm a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. I speak more than 75 times each year to groups as large as 5,000. I've started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. My blog is ranked as the #1 content marketing blog in the world. How can I help you?
Youtility: Why Smart Marketing is About Help not Hype Buy Now
A New York Times best selling business book.
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.